Not having a Mobile Responsive site could sink your business rankings and sales.
Imagine you’re a small business owner in Kent, you’ve been seeing all your competitors making money online but your site built in 2001 simply isn’t getting traffic or making sales. Why?
In 2015, Google made a massive change to their search engine algorithm, mobile responsive sites are needed to rank for your key term but what exactly does this mean?
If you’re a book business in Canterbury and you want to advertise to students, you’ll need to rank for “Books near me“, “Book Store Canterbury“, “Buy Books near me” and other varying phrases people use. Without a mobile responsive site, you won’t rank as high as your competitors which results in less sales.
Responsive websites allow you to avoid having two separate websites, one for mobile (For example m.yourwebsite.com),When you have a responsive site, it’ll change size based on your device screen size. See an example below:
So, what exactly is the criteria for a responsive site? This changes from developer to developer and there is no real standardisation. However, this is the criteria we use:
Did you know that around 50-60% of searches online are done on mobile? This means any traffic coming from Google at a first point of contact will be from a user viewing with 1 thumb to control your site.
This is definitely one for your current developer, if anything, they should have made your site responsive around 2-3 years ago at minimum. However, Google does offer a tool for testing mobile responsiveness.
Still unsure on if your site is fully responsive AND accessible to your audience / customers? Drop an email or open a live-chat and we’ll give you a breakdown on your site, areas to improve and what can be done easily.
We provide only Mobile-responsive sites using the latest standards and frameworks. Curious about our process?
If your site is currently built not being responsive, it may take some extra work to modify your site to become responsive, however, it really is on a case-by-case basis.
We’ve had some projects where we have updated and modernised their business frontpage and it resulted in a lot of changes, such as replacing low quality images (Responsive images should be scaleable).
Definitely check out our work and see what we’ve done for other companies.
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